How Much Does a Photographer Cost?
![]() | Some people don't understand why photographers ask for fairly large sums for a short shooting time. I'll try to somewhat explain and illuminate what hides behind some photographer's working hours. The visible work is only the smaller part of the entire invested work. |
Shock
There are people who think and perceive things only superficially, who can't think deeper. Such types were encountered by some forum users, where a dissatisfied-to-be bride complained about the inadequate wedding photographer's price. In her opinion wedding photographers ask for inadequately high sums that don't correspond to the real amount of work.
"I am a bride who wants to get married this summer, but still haven't found a good photographer.
You might ask why? Because the word "wedding" immediately allows the photographer to ask €427 for wedding photos. Because no one will celebrate a wedding without a photographer. Everyone is forced to pay wedding photographers as much as they say, because there simply isn't any other option! They simply squeeze money out of us! Why, when You want to get married, does it ask for at least several thousand euros? Why must this wonderful event be saved up for several years?!
It's so elementary! Take a camera, snap around one day at a nice party with guests and newlyweds and get whole €427 for a day's work, plus they even feed you for free. Ordinary mortals are forced to work a whole month or even two, to earn €427. That's almost €43 per hour! This fact makes me crazy that I'm in a helpless position.
I speak not only for myself, but also on behalf of other brides who think they're being cheated and paying an excessively large sum of money for wedding photography. Maybe some good photographer with good photos will be found here, who will photograph my wedding for less?"
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Entrepreneur
Any photographer is a small entrepreneur or businessman, and as we know, any business has equity capital (monetary value, education, equipment) and necessary funds so the business doesn't go down the drain (rent, equipment depreciation, accountant, utility bills, etc.). It should also be remembered that most photographers are art-oriented people, not people endowed with math and business skills, therefore photographer's expenses can be hard to explain to an ordinary person, because work tools are closely related to the work result of an artist or craftsman.
This time the talk is about the specific case - wedding photography. Let's look at all photographer's expenses and costs, I'll specifically mention mine, and at the end try to calculate how much a wedding photographer should receive.
Also the photographer's work doesn't start with buying a camera and doesn't end with the last frame of the order. The actual shooting process I would count as about 20% of the total work done.
Investments
Education - let's take standard education in photography in Latvia (http://www.fotoskola.lv/). When I studied, it cost €100/month and had to study for 1.5 years, not counting expenses for homework, getting to photo school, prints, etc. So in education a minimum of €1,850 and 1.5 years of time must be invested. In real life I have graduated from about 4 training institutions, individually studied with several photographers and for that spent about 4 years, not counting self-study time and continuous improvement. But for our calculations let's take the minimum that must be spent.
Visible equipment - of course I started photographing with one medium class camera, but let's look at my current technical level. I have two professional Nikon cameras, both of which cost €9,960 when purchased, and also 3 standard zoom lenses, each priced at €1,707 and also 4 prime lenses, total value of prime lenses €4,269. If you add everything and also add flashes, memory cards, batteries, then the total value is €19,920. Some might wonder why two identical cameras. There are two explanations. First, so frames aren't lost during lens changes. For example, on one lens there's a wide-angle lens that allows photographing an object up close, on the other camera a telephoto lens that allows shooting at a distance. If the given event happens nearby, and suddenly something happens in the distance, to photograph it you just need to grab the other camera, this way you can act quickly and not lose the moment, whereas if there's one camera, then time is spent changing lenses and the moment is always lost. The second reason is that two cameras ensure work if one camera breaks down due to technical reasons.
Over the years I've come to the conclusion that working with the best equipment makes me freer both creatively and the camera's precision and speed allows me not to miss important wedding moments. Therefore I don't recommend economizing on equipment.
From my experience I can affirm that I would never take a photographer with a crop-sensor type camera and kit lens to my own wedding, no matter how great the photographer is.
Invisible equipment - to invisible equipment I count not only the computer and monitor, whose total value is about €2,846, but also the car €9,960. Of course such trivial things as reflectors, external hard drives, battery chargers compared to the whole are nothing, but they also add up. Of course you can work without your own car, but without it I would have to exhaust my health and time. I'll try to explain. Imagine a situation when there are two weddings in a row. Photography at one wedding ends at best at 1:00 AM. If you don't have your own transport, then you need to find some guest or driver, experience shows that this guest always needs to be waited for, and departure always extends an hour or two. Let's say you're somewhere in the middle of Latvia. To Riga you're taken and home you arrive at 3:00 or 4:00 AM. The next wedding starts at 9:00 with the bride getting ready. Still in between time must be devoted to freeing up memory cards, charging batteries, breakfast. In such a situation every extra hour of sleep is worth gold. Moreover the wedding photographer's working day is about 12-14 hours, and sometimes it's non-stop running. I can share an unpleasant case when at the third wedding in a row a camera fell out of my hands from exhaustion, after which I understood that such a marathon is beyond my strength. Therefore the car not only creates comfort and convenience, but it's closely related to my sleep, health and well-being.
The next factor that made me think about the car's value and my life. As I wrote, each wedding lasts 12-14 hours, which requires both physical and moral effort. After this long day there's almost always a long way home at night in the dark and in a state of great fatigue. Therefore when buying a car, the first and most important thing I looked at was its safety and possibility for me to stay alive in a collision. That's why it was important not to spare money and buy a safe, comfortable and all-terrain car, which only improves my working conditions and ensures my health and life.
In conclusion, to be able to do good work, an investment of about €35,572 and about 2 years of training is necessary. Of course this amount isn't paid all at once, but gradually as the photographer's level grows.
Work Process
How much would you want to receive as salary if you also worked on Saturdays and Sundays. Some of you might think and conclude that weekends spent with loved ones and family aren't comparable to monetary value. And unfortunately it turns out that most people get married on Saturdays, Sundays and Fridays. Some might argue that the whole week is free. What's the point of a free week if your loved ones, family and friends work during that time? Wedding photographers have to sacrifice not only weekends, but also their family, love, rest and health. Remember also that wedding photography is a seasonal occupation (~5 months) and it's unhealthy to take more than one wedding per week.
Also add transportation costs for pre-wedding meetings, when the photographer needs to meet with the couple to discuss details and get acquainted with the young couple. The fuel spent on the wedding day should also be calculated, there have been cases when during the wedding day even 800km were driven! Also add average car maintenance costs (partial insurance, tire wear), which the wedding mileage affects. About €996 per year.
As a wedding photographer I have 3 different types of clothing (very hot time, summer, fall/spring), which is used only at weddings and changed about once a year, because often you have to crawl on your knees, in various extreme positions and clothes get very quickly worn out. A good linen suit costs about €114. Approximately on clothes and shoes at weddings €284 is spent per year. I'll remind that I'm sharing my experience, there are photographers who arrive in jeans and dirty t-shirts. Each chooses their own path and attitude towards work!
Depreciation of both cameras per year about €569. Also during the year one of the lenses might fall or go out of alignment, because wedding photography is stressful and often involves running and rushing. Lens depreciation €1,280 per year.
In conclusion, about €2,846 should be planned per year for expenses related to wedding photography and about 12-14 hours spent shooting per wedding.
All these figures are from my personal experience. They may differ from other photographers' expenses and costs.
After Work
After wedding photography the most unpleasant and longest work phase begins - photo processing. For some it takes 1 day, but I consider that a scamping rather than good work. Surveying colleagues, I conclude that the average processing time for one wedding ranges from 30-60 hours. In my case my average processing time per wedding is 100 hours, because additionally I prepare slideshows and photo albums. To work costs should also be added electricity consumption and computer depreciation. It's like that from time to time some hard drive or other component breaks and the year's computer depreciation is about €284.
Archiving photos per year another €142. Blank disks, caps, printing of framing another €142 per year.
Overall after photography work per year goes €569 and per wedding about 100 hours on average are consumed.
Summary
To summarize expenses and time spent, we conclude that first about €35,572 and 2 years of training must be invested to be able to quality photograph weddings. Per year additionally about €3,557 must be spent and about 13 hours spent shooting and 100 hours processing per wedding, moreover both your free time must be sacrificed, as well as health and private life, and don't forget that it's a seasonal occupation and per week ideally only one wedding should be shot. Now try to calculate how much a wedding photographer must earn ;) I can only add that surviving on only wedding photography in Latvia is impossible.
Remember that price is created by demand, not just costs and work hours.
Comments
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